Elon Musk, CEO of Tesla, said he wishes the company sold more affordable vehicles on a call with analysts and investors recently.
“It is important to make the car affordable,” said Elon Musk, “I think we will not succeed in our mission if we do not make cars affordable. Like the thing that bugs me the most about where we are right now is that our cars are not affordable enough. We need to fix that.”
When it comes to accelerating the world’s transition to sustainable energy, affordability is definitely the goal of Tesla.
The Model 3, currently starting at $37,990 USD, is already the entry-level Tesla, but still not affordable for mass-audience. It is not making profit according to Tesla and is financed by margins from the higher-priced X and Y vehicles.
“I think just we want to be like slightly profitable and maximize growth and make the cars as affordable as possible, and that’s what we’re trying to achieve,” Musk said.
Tesla officially sets up a factory in Germany, with the mass production, hinting at a possible compact offering on the new model.