According to a report from Canalys, Huawei shipped 55.8 million devices in Q2 2020, taking over Samsung as the world’s biggest smartphone vendor who has led the market in the past nine years.
Even though overseas shipments have fallen by 27% in Q2 due to restrictions from US government, Huawei has managed to keep the overall shipment drop by only 5%, with the 8% growth in domestic market. Their mobile devices market share reached 70% in China.
“This is a remarkable result that few people would have predicted a year ago,” said Canalys Senior Analyst Ben Stanton. “If it wasn’t for COVID-19, it wouldn’t have happened. Huawei has taken full advantage of the Chinese economic recovery to reignite its smartphone business.
Samsung has a very small presence in China, with less than 1% market share, and has seen its core markets such as Brazil, India, United States, and Europe, ravaged by outbreaks and subsequent lockdowns. Their shipment has fallen by 30% against Q2 2019.
It is hard for Huawei to maintain its lead in the long run, as most customers outside China are using Google services which Huawei is now blocked by Google from using it.
Analysts also expect Samsung to regain its sales next quarter with new flagship launch, and the gradual recover of global smartphone demand.