IDC: Samsung regains its top spot in the smartphone market in 3Q20

According to International Data Corporation (IDC), a worldwide mobile phone market research organization, Samsung reclaims the top spot of the smartphone market in the third quarter of 2020, with a market share of 22.7% after shipping 80.4 million smartphones. This has set the highest shipment volumes in history.

People in India, the second-largest emerging mobile device market, shifting from Xiaomi to Samsung due to the recent tension with China is one of the key factors pushing Samsung to the top spot.

Image sourced from IDC

From IDC’s report, global mobile phone shipments in the third quarter of 2020 has reached 354 million units, a slight drop of 1.3% from the same period last year, but a much smaller drop than IDC’s forecast of 9%, which showed signs of rebound of the smartphone market.

Due to COVID-19, more customers and economic activities have shifted from offline to online which boosted the demand for mobile devices globally.

In addition, the increase in demand for online learning boosted the sales of low-end mobile phones in some markets such as India, Indonesia, Brazil, and Russia.

Top 5 Smartphone Companies, Worldwide Shipments, Market Share, and Year-Over-Year Growth, Q3 2020 (shipments in millions of units)

Company3Q20 Shipment Volumes3Q20 Market Share3Q19 Shipment Volumes3Q19 Market ShareYear-Over-Year Change
Samsung80.422.7%78.221.8%2.9%
Huawei51.914.7%66.618.6%-22.0%
Xiaomi46.513.1%32.79.1%42.0%
Apple41.611.8%46.613.0%-10.6%
vivo31.58.9%30.28.4%4.2%
Others101.728.8%104.229.1%-2.4%
Total353.6100.0%358.5100.0%-1.3%
Source: IDC Quarterly Mobile Phone Tracker

For relatively mature smartphone markets such as North America, Western Europe, and China, there was a significant decline in shipment volumes in the third quarter, the delayed launch of iPhone 12 is one of the key factors for the decline in the shipment level.

Here is the third quarter of 2020 market share ranking: Samsung ranked first with 22.7%, Huawei and Xiaomi ranked second and third with 14.7%, and 13.1%, Apple and Vivo ranked fourth and fifth with 11.8% and 8.9%.